Dynamic keyword insertion– this option allows you to create a fill-in the blank are in your ad where your soon to be client’s search term will appear in bold. For example, if your ad says “Best Jacket”, it will appear as “Best Leather Jacket for leather lovers”, or “Best Bike Jacket” for bikes enthusiasts.
Tip: always use the Ad preview tool to see how your ad will actually appear once the campaign in launched
Dynamic location– especially if you are advertising in multiple location this feature will come in handy. Your ad text may be “50% off in our store in Miami/ Denver/ St. Louis”; the name of the location will change depending on the user’s location.
Dynamic re marketing– this targets users that have visited your website but left without making a purchase. If they looked at shoes for example the you can serve them with custom ads based on their behavior.
Dynamic search– instead of you thinking what searches your website should appear for, Google tells you what they think your website offers. This gives you a great insight into what Google takes into account as relevant. By understanding this you can achieve a better Quality score and of course lower your cost-per-acquisition.
Keeping these in mind, you can build a rockstar campaign. Keep posted for more updates.
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