Because it’s always in plain sight it’s also the easiest to forget. The only thing that we can’t buy is time. Thus, savvy entrepreneurs always try to find ways to minimize the time spend fixing issues and maximize business opportunities. Especially in the rapidly growing ecommerce sector. That’s exactly what Actionable Google Analytics does: helps peopleunlock additional revenue by saving time.
Specifically, it saves a lot of hours that otherwise would go into implementing Google Analytics code. Instead, it’s focusing on the core issue: generating Actionable insights from your data.
At a glance, we can observe the integration of the most important Universal Analytics features: Enhanced Ecommerce and User ID tracking. Moreover, the plugin supports Product Refund, Content Grouping, Form Field Tracking, and the list can go on.
It’s always a reassuring sign when the installation is quick and easy. It means a larger pool of customers because most of the potential clients are not technical. However, they want to know how different devices are used by same user & how it drives purchase. In addition, they can find out which products are refunded more often & take action for them.
Whenever doing business in the EU one has to be up-to-date with its long list of laws. Actionable Google Analytics for Woocommerce uses IP Anonymization, which complies with the strict EU legislation. Finally, the most important feature is, of course, the possibility to learn about time taken to make purchase decision by customer. Only by knowing this metric one can make radical business decisions.
Ecommerce Essentials: Custom Dimensions & Metrics
Let’s find out more about the most important dimension that the plugin tracks. It keeps track of stocks, payment methods, product size, time to make a purchase and time taken to add to cart. Just these features alone can substantially boost an ecommerce site. But there’s more. For a complete picture, here’s some practical info about the custom metrics. The plugin tracks the total monetary value of products viewed and the number of clicks on Category Pages & Product Pages.
All in all, the Actionable Google Analytics offers the most comprehensive set of metrics, vastly outperforming the competition. The numerous features have actual value, especially in the rising ecommerce niche, and we are sure that will be useful right from the start.
We offer professional digital marketing services that help websites increase their conversion rates drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.