Remarketing List for Search Ads

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As you might expect, we haven’t finished our AdWords Best Practices Series yet and we have more tips to share.


In this article we will explain the advantages of a very rare utilized feature of AdWords –  Remarketing List of Search Ads – RSLA. Many online marketers don’t really understand how it works. Maybe some of them don’t find it useful or maybe they are happy with their campaign performance. Many professionals find hard to change their routine, although that’s not a positive habit.


RLSA – Remarketing List for Search Ads

RLSA is the option from Google AdWords that helps you filter and customize the lists of people who already visited your website, for targeting them in the remarketing campaign. It will help you connect with potential customers that are still looking for what they need on Google.

It’s not hard to setup this feature, as you simply need to add a Remarketing Tag to your site, or on a certain page of it. When visitors will land on your site, cookies will allow AdWords to add them to your list.

You need to have different approach for clients who already know you. When someone visits your webpage for the second time, you can be sure that they find your product/services interesting.

I recommend to set broaden keywords, as more keywords are likely to convert in this case.

You should also adjust your bids for this audience, as you don’t want to let your competitors overbid you.

It’s very important to build tailored ads for these clients, to increase your chances of success. You have a great opportunity to convince your clients, as they already know you.

So keep in mind that RLSA is another important tool that can improve the ROAS of your campaigns, so we highly recommend you to try it. We did!

We still have AdWords Best Practices to share, so keep posted!

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