Quickly improve your Landing Page user experience

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If you are not converting while getting quality traffic, chances are the problem is your Landing Page.

Here are a few things you should be focusing on:

  1. Copy-writing – focus on the benefits, not the features. You need to emphasize how your product is going to change user’s life. Sure features are great in educating the user, but they don’t persuade him/her to buy. No matter how much we like to think our purchase decisions are based on logic, they are actually driven by emotion. Logic is what we use to back-up our decisions. So instead of telling your consumers what they can have, tell them why they need it.
  2. The message – more than often copywriters focus on the length or the number of words. But if your copy is hard to read, too long or the message is not clear, you’re going to see a decrease in conversions. Consumers want to know that your product is exactly what they were looking for, and not waste time trying to figure it out. Out of too much enthusiasm, like “let’s add another value proposition even though there is no space left”, landing pages fail to engage the customer. So keep your message as simple and clear as possible. If there is need for more explanations, redirect the customer to another page of your website.
  1. Space, space, space – leave enough blank space on the page. It’s easier on the eye and it greatly improves the experience. No one wants to scroll through messy, unorganized content. Establish the purpose and the target audience of that landing page, and make sure it caters to exactly that. Do not try and make one landing page for different audiences and customer personas, because that will truly diminish the success of your marketing efforts.

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