PPC Market Trends in 2016

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PPC Market Trends are not to be ignored by any business owner, as it is one of the most expanding markets in the marketing sector. Paid ads had proved that they can deliver one of the best possible result.

PPC Market is characterized by a large number of bidders, a high demand of services, and not to forget, a silly amount of audience. Those figures are growing continuously. Why? Because an increasingly number of businesses are going online nowadays.

In terms of efficiency, Search Ads are known to be high converting solutions if they are managed properly.

We see a rise of the Social Advertising also. We all have a social account with our personal details in it.  Facebook is becoming an incredibly powerful advertising platform. Instagram does the same. In the first quarter of 2016, Facebook alone had 1.65 billion monthly active users (according to stastita.com).

In the past year (2015) we saw a growing trend also on Video Ads. We consider that it might be a good opportunity to invest in low cost video ads. In 2015, spending on US digital video ads grew by 40% to $7.40 billion. This market is expected to develop even further in the following years.

We also see technology getting better and better. The search engines are collecting more and more data from their users. We receive new tools every day. We have the opportunity to spend our marketing budgets wiser than any time before.

So if we have a great amount of data with complex details and the right tools to use, marketing has become a contest of how good you interpret these statistics and how well you’re combining them.

As a consequence, identity targeting is gaining more complexity and more power so that determines better marketing solutions.

In conclusion

It’s a good idea to keep an eye on the PPC Market Trends, even if you don’t invest in PPC services now. It can help you to define a good marketing strategy for your business and to better understand your competition.

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