How to make the best of Google Ads

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If you haven’t considered it yet, it’s definitely time to include it in your PPC campaign.

So how do ads work? Say I have a furniture company. I buy as space, so every time someone types in search bar any of the keywords I use, my ad will show.

Things to keep in mind:

Target the right people– establish a geo-targeted campaign or define where your ads will show

Be careful with your budget– make sure you are not broadcasting your ad to the wrong people

Make sure your ads are relevant– the headline and description lines should be right on point

Check your Landing page– after people click on the ad they will be taken to your landing page; check it is properly optimized, if you have call to action buttons, where are they positioned; try and use the main keyword in the first paragraph and the most important, make sure the text is relevant for the user search. Not only will this improve your quality score, but will also convince the user to browse your website.

All in all, always make sure your ads are compliant with Google’s policies (character limit, display url etc.)

What’s new? Google will soon change the format of the ads, so they will appear the same across devices.

The new format will allow two headlines and longer description line. But don’t worry, you don’t have to change all your ads right away. Google announced that for a period of time, both ads formats will be accepted.

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