At the base of the PPC pyramid we will find all the keywords we’ve selected for a specific campaign. Beginners often ask themselves were to start when building an ad group, and how to do the keywords management later? Here are some recomendations that might help.
There is no doubt that you need some marketing intuition for an efficient campaign management. Even so, there are some steps that you need to follow to increase your chances of finding the correct keywords from the beginning.
Regardless of what kind of products you are selling, knowing your industry in detail it’s a must. Make a research about the market, try to define your customer persona and find out who are your main competitors.
Thinking like your client and realizing what keywords you will search for when buying your own products, it’s a must. Also, using a checklist might help you building an efficient ad group.
After doing that, you should try to define the main topics related to your business and ad some general keywords for each topic. From here you will need to expand each keyword group with specific (and relevant) keywords and you can do that by using several tools available out there. Then start scrutinizing your new list of keywords, and closely analyze the ones that your competitors are bidding on.
Choose the correct match type, adjust the list according to your budget and results will start sooner than you expect.
You should keep an eye on that list constantly, and be aware of the bidding trends.
Although you may not be self-confident from the beginning, I recommend to set up a clear strategy from the start so you will increase chances for a successful campaign.
Working organized it’s an efficient way to shape your talent and to better your marketing intuition.
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