Facebook has a whole lot of targeting options, and they are not only based on demographics, but on interests and behavior.
Also you can target based on life events: say for example you have a wedding planner business; now imagine someone added on a life event: got engaged! You reach out to that person almost instantly and that’s a hot lead.
Yes, it might be borderline stalky, but it is also very effective. Even though you can get really specific, be careful not to get carried away. You might end up excluding a lot of people who might be interested in your product/services as well. For example: newly married, less than a year, enjoy outdoor sports, interested in animal rights, looking for a house in California, just had an anniversary. You have to think if your marketing strategy should include this and if yes, how? Also take into consideration re marketing, for which you have a number of options as well. Sounds complicated? Yes it can be, but it will show you almost instant results, unlike other advertising funnels, and you can be sure the people you are targeting have the potential to become your clients.
Whatever options you might choose, Facebook has the best possible targeting options for now. But with all these endless opportunities, it might get difficult to build the best strategy for you. In this case you might want to consider a specialist. If your targeting is on point, then so is your business.
We offer professional digital marketing services that help websites increase their conversion rates drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.