Dynamic remarketing- what’s new in PPC

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The option to target the people who already visited your website was already awesome. But how about showing them customized ads based on the products they already viewed, automatically? Well, that’s pretty sick if you ask me.

Let’s say you have an e-commerce site for clothes & shoes. And a visitor looked at a pair of Nike’s Air Max. The ad that will show to him will be this pair of snickers and why not, throw in a pair of jeans that will go just great with the shoes.

Now, Google’s dynamic remarketing lets you do exactly this, and you don’t have to deal with creative and more importantly you don’t can reach your customers with great precision based on the products or content they were interested in.

And the best part you can do it all in Adwords. You’ll see four Ad Groups:

  • Product Viewers: Matches dynamically generated ads based on specific product pages visited by the user.
  • Buyers 3-60 Days: Targets users who made a purchase in the last 2 months for the purpose of strategically upselling related products.
  • Shopping Cart Abandoners: Dynamically generates ads based on product pages visited by users who added items to their cart, but did not make a purchase, reducing money lost to shopping cart abandonment.
  • Non-Product Viewers: Targets users who have been to a page on the site other than a product page, and generates ads based on the content of the pages that the user has been to.

The Display Ad builder lets you chose from 15 different dynamic ads format, so you have plenty of choices.

So if you want to boost your conversion rate dynamic ads is the key to reengaging users.

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