Dynamic Keyword Insertion for Landing Pages

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By now, many advertisers already know about the benefits of using Dynamic Keyword Insertion with Adwords. What most haven’t realized yet, are the benefits of using it with landing pages and how this increases your conversion rates. For wordpress users you can find a solution at http://bit.ly/dki-wordpress .

We all know people are more likely to click on something if it contains the exact words they searched for. So say for example that the user is looking for a laptop. And the headline of your landing page is “Best electronics in town”. Well, he might just not be interested to search through the content of your website.

Now, with dynamic keyword insertion, the headline will read “Best laptops in town”. So your chances of making a sale have just increased.

Another tip you can apply: Don’t just use DKI only with the headline, use it with the entire content throughout the landing page. The way it’s even more relevant to the user.

If you create your landing pages in Unbounce, well then, you have it easy. To add dynamic text you just have to add a ?kw={keyword} to your destination URL in Adwords. Fortunately, there is an easy solution for WordPress also and the demand is high. Just go to http://bit.ly/dki-wordpress and check one out.

The Benefits

  1. Your visitors you find a page customized just for them, making your pages more compelling.
  2. Your conversions boost
  3. Your quality score improves over night
  4. You just found the best way to become a marketing ninja

Stay posted for more updates, and if anyone finds an easy way to do it in WordPress, please let me know.

If you need more information about dynamic keyword insertion or to fix your custom issue on the matter at a fraction of the cost, stop wasting more time and contact us. We’d be more than happy to assist you!

 

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