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More than often I look business owners tend to “forget” about online marketing and underestimate it. Either because they feel it’s not worth it and they focus on traditional advertising, or they claim there are other parts of the business that requires their full attention.

  1. Underestimate the power of social media – I’ve heard many say that social media is “nice” but it doesn’t really work for business. But from what I’ve seen with many of my clients who run Facebook or Twitter campaigns is that it really does work. 14% of the leads per month come from social media and it really does wonders in terms of brand awareness as well. So you might want to think twice before you dismiss this option.
  2. PPC campaigns are not worth the investment– again wrong; if you tried AdWords before and you didn’t see any results there can be 2 causes; a) the person setting up the campaign and optimizing it did not do a good job or, b) you expected instant results; you have to run the campaign for at least a month until you start seeing results. Sure you can make educated guesses based on an extensive market research, but you still need to try different things until you can truly find what actually works.
  3. Blogging – to create great content is what’s going to set you apart from your competition. I know many entrepreneurs will say they do not have the time for that, but it is vital. You can always hire someone to do it, so you can focus on other areas, but make sure you take the time to explain your business in detail to that person, how it all started, how you envision the future, so the content is aligned with your brand.

All in all, take the time and make the effort to invest in online marketing, and don’t underestimate the power of the internet. In a time when most of us seem to be surgically attached to our phones (looking up places to eat, what to buy, where to go etc.)  it is vital to have a strong online presence.

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